how La Redoute reinvented itself thanks to e-commerce

The logistics center at La Redoute, 40,000 square meters, runs at full speed 24 hours a day. The warehouse, located in the north of France, is fully automated in order to deliver as many parcels as possible. “Here, we will be able to process 3,500 orders per hour“, explains Patrice Fitzner, logistics director of La Redoute. Marked by two confinements, the year 2020 was also that of online purchases, always more numerous. The turnover of La Redoute jumped by 20%, exceeding the billion euros bar: 60% of sales for the home, 40% for clothing.

The famous 1,200 page catalogs, qui made the success of La Redoute, is now poles apart from the ultra-modern warehouse from which parcels leave. At the end of the years 2000, the mail order specialist was falling into disuse. After a virtual bankruptcy and nearly 1,200 job cuts, La Redoute has taken the digital turn and abandoned paper. The company now has 1,350 employees, and is hiring again.

The JT

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