This decision comes in reaction to a bill that aims to force platforms to pay media for the recovery of their content.
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Google gave in, but Facebook follows through on its threats. The social media giant announced on Wednesday February 17 that it wanted to restrict the sharing of news articles and videos in Australia. This decision comes in reaction to a bill that aims to force platforms to pay media for the recovery of their content.
“We face an unpleasant choice: try to comply with a law that ignores the realities of the relationship [entre le réseau et les éditeurs], or stop authorizing informative content on our services in Australia “Facebook said in a statement. “With a heavy heart, we choose the second option”.
Several rescue services in Australia are affected by this blockage. Facebook pages used in particular to alert the population in the event of bush fires or cyclones have ceased to function, according to the authorities. The government weather service page “was affected by the sudden content restrictions by Facebook”, tweeted the Minister of the Environment, Sussan Ley, by asking users to go to the site of this organization instead.
The Australian government is working on a “binding code of conduct” supposed to govern the relationship between traditional media in financial difficulty and the Internet giants. This code requires Google and Facebook, which capture the majority of global digital advertising revenue, to negotiate with each media a remuneration for the recovery of their content.
According to the California group’s announcement, its Australian users will no longer be able to see or share news links from local or international media. Australian media, for their part, will be prevented from publishing their content on pages of the platform. Google had also threatened to suspend its services in Australia but it has just announced an agreement reached with Rupert Murdoch’s media group, News Corp.