Tyrrell’s Crisps Tycoon Sells Chase Distillery to Diageo Business

Dayalan Nayager, Managing Director of Diageo Great Britain, said: “We are delighted to bring such a uniquely British portfolio of high quality artisan brands into our family.

“We are excited about the growth opportunity in the premium plus segment and look forward to working with the Chase team to leverage the considerable potential of the portfolio.”

Chase Distillery was founded by Mr. Chase in 2008 and makes seven gins, four vodkas and one elderflower liqueur.

The sale will likely mean a big payday for Mr Chase, who also founded crispy brand Tyrell’s before selling a controlling stake in the snack business for over £ 30million in the same year he launched the distillery.

He founded Tyrrell’s in 2002 after being declared bankrupt after struggling with the pressures of running the family farm he bought from his father at the age of 20 on a loan of £ 200,000.

Mr. Chase used the proceeds from Tyrrell’s sale to open the distillery that initially focused on vodka before moving on to gin. He runs the business with his two sons, Harry and James.

The range of spirits are distilled from the ground up from potatoes, apples and plants grown in Great Britain on Chase Farm in Herefordshire. The steam energy used to run the distillery is produced on-site from a biomass boiler fueled by prunings from the apple orchard, with the waste potatoes being used as fertilizer to feed the livestock on the farm.

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This notice was published: 2020-10-26 16:26:23