The government has launched a new advertisement and a new campaign to encourage people under the age of 50 to get vaccinated against COVID.
A 60-second video, with a cover of Dinah Washington’s “What A Difference A Day Makes” recorded by songwriter and artist Shells, was produced for the effort.
It shows people across the UK getting their COVID vaccines, as well as the health workers who administer them.
The plan is for the ad to encourage both people under 50 coronavirus and also remind those who have already had an injection of the need for their follow-up dose.
Until now, 33,666,638 first vaccinations have been distributed in the UK.
And with 12,587,116 second doses administered, a total of 46,253,754 jabs were dispensed.
Health secretary Matt hancock said: “Vaccines help us get back to doing the things we missed – they protect you and those around you.
“This campaign is a remarkable and moving reminder of all that we have experienced as a country and all that we can hope for – as well as the tireless efforts of our volunteers, heroes of the NHS and the people of Britain.
“Every vaccination gives us hope and I urge everyone to accept the offer of a vaccine when it comes, as we continue on the road to getting back to normal.”
The campaign – titled “Every vaccination gives us hope” – will also air on radio, multicultural media, social media and billboards.
The TV commercial will first air at 7:15 p.m. on ITV Monday, during Emmerdale.
According to figures from the Office for National Statistics (ONS), vaccine hesitancy in the UK is highest among 16-29 year olds.
About 12% of people in this age group said they had refused the vaccine, were unlikely to receive the vaccine if offered, or were unsure if they would have one. ..
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This notice was published: 2021-04-25 19:52:00