The Barnet Council’s money-saving plans have been hit hard after an offer to install banner ads in a local shopping area was rejected by its own advisers.
A committee has laid out plans for up to 29 temporary lamp post banners along East Barnet Road, Cat Hill and Church Hill Road in East Barnet Village at a meeting on Tuesday.
The banners were to be installed as part of the council’s advertising policy, which is in line with the five-year savings objectives of the environment committee.
The East Barnet War Memorial, which is Grade II listed, sits at the junction of the roads – although council planning officers, who recommended approval of the project, said the streetlights closest to the memorial would not be used for advertising purposes.
Mike Fanning, who lives in Mallory Gardens, told the meeting that the banners “would make East Barnet Village look terrible.”
“They will add to the plastic pollution,” he said. “The board needs to be well aware of trying to reduce plastic. In my opinion, this is just something that the council came up with for financial gain – for money. ”
Cllr Laurie Williams (Labor, East Barnet) said the banners would only benefit an advertising agency, not residents.
He told the committee: “We have rejected an application like this in Mill Hill for the same reasons – it spoils the environment without adding anything to it, especially since the village of East Barnet is a former historic village. , and the atmosphere will change completely. . ”
The applicant, Lizzie Miller of Bay Media – who describes herself as “the world market leader in raised streetlight banner advertising” – did not speak at the meeting.
At the end of the debate, the committee unanimously rejected the project, believing that it would have a detrimental effect on the street scene and the visual appeal of the surrounding area.
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This notice was published: 2021-04-30 10:17:48