Sky Sports and BBC stars including Gary Lineker and Jenson Button have joined forces in the fight against online abuse in a new video.
“Hate and abuse online is ruining live,” Button said in the clip Hate Won’t Win, former F1 world champion.
The sentiment is shared by the biggest names on Sky Sports and BBC Sport screens in the video collaboration which renews the two organizations’ commitment to tackling hate and abuse online.
Gary Lineker, Alex Scott, Gabby Logan and other famous faces from BBC Sport join Button, Ebony Rainford-Brent, Gary Neville and more from Sky Sports in the new video, which is aimed at people who post content hateful.
Broadcasters have been big supporters of the sport and the rivalries it spawns – but put aside their on-screen rivalry to unite in the fight against a cause they both passionately believe in.
Sky Sports chief executive Rob Webster said the power of a united voice sends a clear message to abusers.
He said: “The collective influence of bringing our two organizations together is a strong moment to bring about behavior change online and show that hate will not win. Sky Sports and BBC Sport are reaching a vast combined audience and our message is loud and clear – enough is enough. “
BBC Sport Director Barbara Slater said: “We are delighted that Sky has joined us in the sequel to Hate Won’t Win to show that online abuse is simply unacceptable. By partnering with Sky, we hope to spread the message even further. that our social media accounts have a zero tolerance policy for hate messages. If we’re on the same team, the hate won’t win. “
Tony Burnett, Managing Director of Kick It Out, said: “It’s great to see broadcasters joining our fight to tackle hate online and use …
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This notice was published: 2021-05-21 06:13:00