The Rolls-Royce Boat Tail is the company’s latest ultra-exclusive bodywork creation, and only three examples of the machine will be produced.
While the overall styling of all three cars is familiar, each model will be highly customized to its buyer’s specifications.
Alex Innes, Head of Coachbuild Design at Rolls-Royce, gave Autocar an exclusive tour of the first Boat Tail machine to be revealed to highlight some of the key features – including a unique retractable sunshade, two working fridges and matching handcrafted timepieces.
Q. How has the design process worked over the four years?
A. “We went through a normal design process – we built full-size clay models and invited customers to view them at different stages.
“When some brands talk about tailor-made, it’s very after the fact and they guide customers to predetermined options. For us, the strength of the relationship was such that we were comfortable bringing them into the studio when the project was in its absolute beginnings; and we didn’t have a crystal clear view of what it would be.
Q. How similar will Boat Tail cars be to each other?
A. “The bodystyle is the only similarity between the three. If we wanted to make a modern Boat Tail, there had to be more than one: when you think back to the bodywork in the late 1920s, there was usually more than one. We felt that three was the natural limit to safeguard this absolute exclusivity. [The clients] were heavily involved in the design of the car, but the appointment of the cars, details, and rear seating area vary widely.
Q. How difficult were aspects like the parasol to develop?
A. “These cute little quirks really tested the patience of our engineering and technical colleagues. The parasol is a very Rolls-Royce solution. We could have done this by finding faster and more modest ways to do it, but it really had to be the best, the best, and offer a “wow” factor when the customer used it. “
Q. What is your favorite feature of the Boat Tail?
“The very fact that it exists. In a world of instant gratification and immediate fulfillment, having the time, space and freedom to put together something that will mark a moment in the brand’s history was extraordinary and a privilege to be a part of it.
Q. What do Boat Tails say about the future of Rolls-Royce?
A. “We don’t necessarily work at a volume scale, but rather at a scope scale. As for this post-opulence movement, there’s a very different positioning between conspicuous consumption – which expands what you do today – and this one, where you rise in a completely different direction and create something more. deep.
“We believe that the future of luxury is singular: it is about creating singular moments and objects that connect with the customer in an extremely powerful way.”
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This notice was published: 2021-05-27 12:01:23