BrewDog boss James Watt attacked for ‘toxic’ and ‘rotten’ work culture Business

In the open letter, more than 60 former staff referred to the allegations against BrewDog on Instagram accounts and said they hoped to “explain why so many allegations have come to light.”

They claimed that workers were harassed, assaulted and treated “like objects”.

They said: “By placing personalities at the center of your message, you have inflated egos and fostered a culture within craft beer that deifies the founders and gives weight to sexist and misogynist brewers who claim to stand up for freedom of. expression.

“You have become a lightning rod for some of the worst attitudes present both on the internet and in real life.”

Scottish brewer BrewDog has won legions of fans with its tongue-in-cheek marketing campaigns, which included the launch of an “ALD” IPA after Aldi launched a product similar to Brewer’s popular Punk IPA.

However, some of his marketing stunts have come under fire. The launch of a satirical “beer for girls” for International Women’s Day in 2018 sparked a critical backlash with critics calling it “condescension.”

Former employees also claimed that Brewdog failed to follow through with a number of its planned campaigns, including sending a case of its so-called “protest” beer to the Kremlin to flout Russian law banning ” homosexual propaganda ”.

In response to the letter, Mr Watt apologized and said the company’s goal was “not to contradict or dispute the details of this letter, but to listen, learn and to act”.

He said: “Mainly, at the moment, we’re sorry. It’s hard to hear those comments, but it must have been harder to say them. We appreciate that and will do our best to honor that effort and courage. with the real change it deserves.

“We’re not going to look for excuses, we’re going to take action. From our commitment to sustainability to our passion for beer, BrewDog has always been defined by taking responsibility and continuous improvement. is no exception. “

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This notice was published: 2021-06-10 11:24:34

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