The new Ssangyong Korando EV 2021 is expected to launch in August Car News

Korean company Ssangyong has started production of the Korando e-Motion, its first electric car, as it accelerates its program of developing new models to secure its future.

The Korando e-Motion is heavily based on the existing combustion Korando, with subtle bespoke styling details hinting at its fundamentals.

Ssangyong will also accelerate development of its second electric vehicle, a mid-size SUV under the project name J100 which is slated to launch in 2022 – apparently as a spiritual successor to the long-lost large SUV Musso.

European deliveries of the Korando e-Motion will begin in August, with deliveries to the UK expected later this year, due to the current global semiconductor shortage.

Ssangyong has struggled financially even after Indian manufacturing giant Mahindra rescued the SUV specialist in 2010, and filed for bankruptcy in Korea last year. He says a renewed emphasis on environmentally friendly mobility will be at the heart of his rehabilitation procedures as he seeks a new investor who commits to continued future investment.

Ssangyong wide receiver Yong-won Chung said: “We are laying a solid foundation for business rehabilitation through a successful merger and acquisition and by putting our best efforts in the development of new cars by addressing rapidly changing automotive trends.

“We are expanding the range of green cars, discovering future growth opportunities, such as new business models, and preparing for renewed competitiveness. “

Ssangyong said it will aim to become the driving force behind its own self-rescue plan, with a large-scale movement to meet future demands of the international auto market.


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This notice was published: 2021-06-15 11:34:45

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