The Coca-Cola share price fell $ 4 billion (£ 2.8 billion) after Cristiano Ronaldo withdrew two bottles of the soda that were in front of him at a press conference and encouraged people to drink the water.
The Portugal captain moved the cola bottles as he sat down to speak to the media at Monday’s Euro 2020 press conference ahead of the Group F opener against Hungary on Tuesday.
He then held up a bottle of water and shouted in Portuguese: “Agua!
The Coca-Cola share price fell 1.6% almost immediately, from $ 56.10 to $ 55.22 (£ 39.76 to £ 39.14).
The company’s market value fell from $ 242 billion to $ 238 billion, a decrease of $ 4 billion (£ 2.8 billion).
Coca-Cola, one of the official sponsors of Euro 2020, responded on Tuesday with a statement saying “everyone is entitled to their drink preferences” with different “tastes and needs”.
A Euro spokesperson told The Associated Press: “The players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, upon their arrival at our press conferences. “
On Tuesday, French midfielder Paul Pogba withdrew a bottle of Heineken beer that had been placed in front of him during the Euro 2020 press conference.
Pogba, a practicing Muslim, removed the bottle when he sat down to speak to the media after being named “Man of the Match” in France’s 1-0 Group F victory over Germany.
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This notice was published: 2021-06-16 09:21:26