Aston Martin’s design director, Miles Nürnberger, left the British brand after 13 years to take a similar role at Dacia and Lada.
Nürnberger joined Aston in January 2008 as head of design, having worked for Ford’s luxury brand in the US market, Lincoln, from 2000 to 2003, then until 2007 as a senior designer for Citroën and Peugeot. .
During his time at Gaydon, he was primarily interested in exterior styling, with recent work including the company’s iconic DBX SUV, the Valkyrie hypercar and the two Lagonda Vision EV concepts.
He was also responsible, alongside his partner Leighanne Earley, who also works in Aston Martin’s design division, for the design of the DB11 coupe. More recently he wrote the unique Victor Coupe and the Vantage-based limited-run V12 Speedster.
His departure from Aston Martin comes as the company prepares to launch a radical expansion and electrification program under the leadership of new CEO, former AMG boss Tobias Moers.
A reason for Nürnberger the switch was not officially given.
In his new role as Design Director for Renault-owned Dacia and Lada value brands, he will report to Group Design Director Laurens van den Acker as the company at large moves forward with the radical transformation strategy “Renaulution” detailed by new CEO Luca de Meo earlier this year.
Taking office from September 1, he will replace Alejandro Mesonero-Romanos, who left the post in April this year after less than 12 months and now heads Alfa Romeo design.
Nürnberger will be tasked with adapting the rugged Bigster SUV concept, Dacia’s largest model to date, for production by 2025. Two other new models have been promised by the Romanian company, but their positioning remains secret.
Meanwhile, at Lada, which sells exclusively to Russian and Eastern European markets, he will lead the first complete overhaul of the flagship Niva SUV in 45 years. A preview image released in January hinted at a significantly more modern look for the second generation of the affordable 4×4, scheduled for 2024.
Van den Acker commented on the appointment of Nürnberger: “We are very happy to welcome Miles Nürnberger to our team at such an exciting time for the Dacia brand.
“Miles is a renowned designer who has inspired many people with his work at Aston Martin. His experience and his passion for building strong brands through design will be a major asset for Dacia and will help us to project Dacia into the future.
Aston Martin Chief Designer Miles Nurnberger on the AM-RB 001
The Lada Niva off-roader will benefit from the first complete overhaul since 1976
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This notice was published: 2021-06-25 08:46:21