The Volkswagen Group has unveiled a bold “New Auto” business strategy that it says will help boost revenues through increased focus on electric cars and software-only-driven services.
The New Auto strategy, launched by VW group boss Herbert Diess, will run until 2030 and involve the transformation of the auto giant into a “software-driven mobility company”.
The plan is designed to allow the VW Group – whose brands include Audi, Bentley, Porsche, Seat, Skoda and VW – to capitalize on the expected revenue growth of the automotive industry that will be made possible by connected services. It is based on the VW Group’s plans to expand its scale through the increasing use of shared vehicle platforms and software.
The plan involves the VW Group finding new sources of revenue by selling automotive features and services via the internet, and also offering mobility services activated by autonomous machines.
Diess said the plan was called New Auto “because the cars are here to stay.” He added: “Individual mobility will remain the most important form of transport in 2030. People driving or driven in owned, rented, shared or leased cars will still represent 85% of mobility. And these 85% will be at the heart of our activity.
Full story to follow.
More about this article: Read More
Source: www.autocar.co.uk
This notice was published: 2021-07-13 12:04:10
