Polestar announced new expansion plans at the Munich Motor Show, increasing its presence in 12 other markets.
Since launching in 2017, Polestar has steadily grown its network of retailers and operations, growing from nine to 18 in 2021, with the latest addition bringing the total number of territories to 30.
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The new growth is focused on Europe and the Middle East, covering countries such as Luxembourg, Iceland, Kuwait and the United Arab Emirates, with more to be confirmed in the coming months.
“Growth on this scale is unprecedented and confirms our position as a truly global and pure brand of electric vehicles,” said CEO of Polestar Thomas Ingenlath. “Our unique business model has allowed us to develop the manufacturing capacity we need to meet demand. Our digitally driven approach means we can enter new markets faster. Most importantly, the service network vital for customer peace of mind is already in place.
Polestar does not have traditional dealerships, choosing instead to operate a network of “Spaces” where potential customers can view the cars. In these areas it is not possible to buy a Polestar 2 – every aspect of the buying process must be done online.
The news comes from behind a larger range of 2s available, as Polestar recently added standard and long-range batteries to the model, joining the existing dual-motor offering.
And while the Polestar 1 Hybrid will cease production soon, the Polestar 3 SUV will arrive in 2023, with production confirmed in the United States at Volvo’s Ridgehill plant in South Carolina, alongside the current S60 and the next generation XC90. The Tesla Model X rival will be based on parent company Geely’s new SEA architecture, the first Volvo Group car to do so.
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This notice was published: 2021-09-06 16:52:17