Friends Jake Chapman-Brown, Isaac Mayne and reality star Callum Alexander have teamed up to create Amàre vodka, which is distilled in Yorkshire.
A spokesperson said: “Amàre will launch exclusively in Jake and Isaac’s hometown of Leeds, before launching into bars in cities across the UK and global club destinations including Dubai, Ibiza, Marbella and Zante.
“Once the brand is established, the business partners have expansion plans for the next stage that will see Amàre stocked in high-end retailers.”
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Chapman-Brown said that the three vodkas in the first range have already had positive reactions.
“We researched the best-selling flavors and cocktails to find out what people loved. Both strawberry and passion fruit were in the top 10, passion fruit was actually number one, so that influenced our choice of fruit vodkas alongside the premium classic.”
The spokesperson added: “Jake, 33, and Isaac became friends in their twenties when Jake was a promoter and Isaac was DJing in Leeds. He met Ibiza Weekender and Celebs Go Dating star Callum when he moved to Manchester.
“Now the three are combining their experience, influencer marketing network and huge social media following to create a perfectly synchronized brand.”
Added Chapman-Brown: “The gin market is really crowded now, and the tequila market is impossible at the moment, so we decided on vodka as we already had a number of businesses in Leeds that were keen to work with us on that. .
“Many bars, restaurants and supermarkets have removed Russian vodka from their shelves due to the war in Ukraine, but we produce it entirely in the UK at a distillery in Yorkshire.
“And the fruit flavors especially have a really summery vibe, so we’re confident our timing for launch is right.”
The spokesperson added: “Amàre has been nearly a year in the planning and development, with Jake, Isaac and Callum involved at every stage, including tastings at the distillery.”
For more information visit: https://amarevodka.com/
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This notice was published: 2022-04-18 09:03:51