Autocar Business Live: How to Create a Luxury Website Car News

As online sales and the influence of the Internet come to disrupt the techniques and methods of buying cars, this poses a new challenge for car manufacturers and retailers, in particular the most luxurious: how to convey the values ​​of your premium brand in a digital space.

We’ll ask questions covering everything from the technical aspect of website design to how marketing techniques and branding can make a website feel luxurious.

High-end furniture is easy to imagine in a physical showroom, but what tricks does a manufacturer or retailer use to inject the digital equivalent into their online presence?

Join us for our latest Autocar Business webinar as we examine the implications of this latest change for the automotive industry.

Our first guest is Darren Jobling. He has a long history in the industry, initially creating computer racing games before launching Zerolight in 2014 – a company specializing in creating digital platforms that automakers such as Volkswagen and Audi use to sell their cars.

Our second guest is Brett Ward, who leads digital strategy at high-end distribution group HR Owen in all its brands, from Aston Martin to Rimac.

The free webinar exploring all of this and more will take place on May 17 at 11:00-12:00. You can register to watch via the Autocar Business webinar homepage. The webinar will be moderated by Autocar Editor Mark Tisshaw.

Members of the public will also be able to submit questions during the event, which will be addressed during the webinar, time permitting.

Autocar Business is our industry-focused brand, providing automotive business news and insight.

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This notice was published: 2022-05-06 15:58:36

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