This week, we take a look at Volvo’s new pricing strategy and ask Hyundai’s head of R&D how different their “N” hot hatches are from the standard models.
A beautiful culture shock
“You can change people’s minds at Hyundai if you have a strong enough argument,” said Tyrone Johnson, European head of R&D for Genesis, Hyundai and Kia, of the dramatic differences with his former employer.
“At Ford, if a decision is made, that’s how it will stay. At Hyundai, a big advantage is that once the decision is made, the process is much faster.
Johnson, which developed the third-generation Ford Focus RS and Mustang SVT, is currently working on more than 20 projects for the three Hyundai Motor Group brands, including the Hyundai N performance models.
What is the change of an N compared to a standard car? “The amount of change in an N is a bigger difference than a Ford Fiesta and a Ford Fiesta ST.”
Volvo inflatables
More about this article: Read More
Source: www.autocar.co.uk
This notice was published: 2022-05-09 23:01:25
