Mini to show new design language with EV crossover Car News

Mini will unveil a radically new concept car next month that will spearhead a new design language as it heads towards an all-electric brand from 2023.

The electric crossover concept will pave the way for Mini models of the future, the brand said, and will join soon-to-be-unveiled electric versions of the Mini three-door hatchback and Mini Countryman SUV.

This concept, which will be revealed at the end of July, will be placed under the Countryman as a small high-rider but with a higher price.

It will be built in China as part of the Spotlight joint venture between BMW Group – Mini’s parent brand – and Great Wall Motor.

Mini said the concept’s radical look “will combine traditional brand values ​​with cutting-edge technology” and “provide the first comprehensive look at the new design language for the next-generation all-electric model family”.

Mini Design Director Oliver Heilmer said: “Mini’s purely electric-powered models give us a unique opportunity to rethink our design.

“At the same time, we retain the attention to detail, sense of tradition and passion for innovation that Mini is famous for.”

He added that the British brand wanted to make each model even more unique from each other, with the “creation of independent vehicle personalities being one of the central features of the new design language”.

An example of this is the new LED technology, which gives the typical Union Jack design of Mini’s rear lights a variety of shapes, creating “an individual light signature for each model”.

Mini will also significantly push its sustainability credentials as part of this new design language, for example no longer using leather for interiors and reducing its use of chrome.

The current models of the brand are also ready to go. The five-door Mini hatchback won’t get an electric version, the firm said, and the Clubman estate is unlikely to be replaced.

Also on the chopping block is the plug-in hybrid version of the Countryman.

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This notice was published: 2022-06-14 09:26:17

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