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Conservatives losing more 2019 voters to Reform UK than Labour, poll suggests | Politics News

Only one in 10 voters who supported the Tories in 2019 have switched to Labour, according to a major new poll for Sky News.  

The exclusive YouGov survey of 5,621 voters found 11% of 2019 Tory voters would now vote for Labour while slightly more – 12% – have switched to Reform UK, a party to the right of the Conservatives.

The fact that Labour is attracting fewer former Tory votes than Reform shows the difficulty Sir Keir Starmer’s party is having in getting Tory switchers.

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Graphics for Sam Coates polling story 1/11/23

Less than half – 40% – of 2019 Tory voters say they are sticking with the Conservatives if there was an election tomorrow, while 23% don’t know and 7% would not vote.

Former Tory voters from the 2019 campaign are perhaps the most important battleground for Conservative strategists at the next election, and their messaging and policy is designed to target this group in particular.

Some 44% of voters chose the Conservatives in the 2019 election, and this has dropped to 24% now.

So what happens to the ex-Tory voters – and whether they ultimately return to the party – is key.

Graphics for Sam Coates polling story 1/11/23

The fact that only a small number have changed their allegiance to Labour gives the Tories a small ray of hope at a time when they are hugely behind in the polls – although even if they perform as well as possible in this group, they would still struggle to win.

The YouGov polling drills down into the views of 2019 Tory voters who now call themselves undecided. Here there are positive signs for the Conservatives.

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This notice was published: 2023-11-01 20:44:00

By Sky News

Sky News is a British 24-hour information television channel, the first in Europe of its kind, launched on February 5, 1989 by the British Sky Broadcasting Company.

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