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‘I’ve stockpiled 3,000 Caramacs after axe – Milkybar just isn’t the same’ | UK | News UK News

A bakery in the UK that used Caramac in its pastries said that it has “stockpiled 3,000 Caramacs” after Nestle confirmed that it is going to discontinue the popular sweet.

Nestlé said it was “a difficult decision” but pointed to slower sales in recent years.

The sweet caramel bar was launched more than 60 years ago, quickly gaining popularity thanks to its distinctive red and yellow wrapper and caramel flavour.

The move by Nestle comes as rival brands have launched similar “blonde” chocolate products.

The bakery, Pastel, based in Scotland said: “So, it’s a sad day, it’s official. There will be no more caramac bars off the production line. It’s been cancelled.

“So I bought as many boxes as I could. They should last a while (I hope) but once they are gone, there will be no more caramac eclairs” And no caramac or Milkybar gold are not the same.”

The viral post has over 3,000 comments and has been shared by over 1100 people.

News of Caramac being axed first surfaced on social media on Tuesday, sparking an outcry from fans.

In a statement, Nestlé said: “We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ taste buds.”

Caramac was originally created by Mackintosh’s and since it launched over 60 years ago in 1959, it has been a mainstay of confectionery shelves across the UK.

The name is a combination of ‘”caramel” and “Mackintosh” and was determined through a competition held by the management team at Mackintosh’s for their workers at a factory in Norwich.

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This notice was published: 2023-11-08 17:35:00

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