Renault boss Luca de Meo says the company will become “Europe’s greenest brand” by 2030, promising that nine of the 10 cars sold will be equipped with an electrified powertrain.
The French company has focused on sustainability and new technologies as part of its brand relaunch plans as part of de Meo’s “Renaulution” growth strategy.
Speaking during an online presentation of Renault Talks, de Meo said that “the success of the group’s turnaround strongly depends on our ability to reposition the brand for sustainable mobility”. He did not specify how Renault would become the “greenest” car company. Several competitors, such as Volvo, have pledged to become electric-only vehicles by 2030, while Renault’s strategy is a mix of electrified and electric models, depending on market demand.
The push towards sustainability is at the heart of the company’s ‘new wave’ strategy, which de Meo said was vital to helping revive Renault’s fortunes in the larger C and D segments. value.
“This is our way of interpreting modernity,” said de Meo. “More value in our cars and more value in the way we do it. I have a feeling the story is happening to us. The company embraces values close to Renault’s history. “
Highlighting Renault’s history in producing both practical small cars and electric vehicles such as the Zoe, de Meo added: “We are a warm and caring brand. We have everything in our DNA to match what the world is looking for: a more responsible and sober shared model after decades of fast fashion and overconsumption.
“The good news is that we are starting a lot of races if not in pole position and then on the front row of the grid.”
The company is currently expanding its range of E-Tech hybrids and plug-in hybrids. The current Clio E-Tech hybrid and the plug-in hybrids Captur and Mégane station wagon will be joined this year by the hybrid versions of the new Arkana SUV coupe and the Captur, and the sedan version of the Mégane PHEV.
Renault is also developing a new 1.2-liter three-cylinder engine that can be used as the basis for a 197 hp hybrid and a 276 hp four-wheel drive plug-in hybrid. Due to arrive in 2024, the new powertrain will be offered on Renault models in the upper segment, especially the C-SUV sector.
Renault will also launch the Mégane E-Tech Electric crossover later this year, when it joins the Zoe in the firm’s EV lineup.
In addition to investing in electric and hybrid technologies, Renault also aims to strengthen its references in terms of sustainable development with its circular economy center Re-Factory, which it is developing at its Flins plant. This plant will be able to recycle up to 120,000 vehicles (including electric vehicles) each year. By 2030, Renault has also pledged to be “the world’s best manufacturer” in terms of the percentage of recycled materials it offers in vehicles.
In addition, Renault aims to become a technological leader in France and recently agreed to work with four other companies to develop the “Republic of software” in order to develop mobility solutions for cities.
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Source: www.autocar.co.uk
This notice was published: 2021-05-06 12:24:36
