Can the B Corp movement really drive change? Business News

With the pandemic increasingly focused on sustainability and conscious consumerism, the demand for a better business model is increasing.

This trend has fueled interest in one organizational form, the Certified B Corporation.

For the uninitiated, B Corp companies are businesses that value purpose as much as profit. Compared to the Fairtrade label, which is awarded to specific products to ensure that they are of ethical origin, the B Corp certification examines the overall social and environmental impact of a business, including governance, workers, community, environment and customers.