Kellogg’s has promised to reduce the sugar in its children’s cereals by 10% and the salt by 20%.
The move, which is part of a decade-long plan, will see all of the food company’s grains no longer high in fat, salt and sugar by the end of next year.
He also plans to reduce the sugar of Krave, a cereal aimed at young adults rather than children, by 11% on average across all of its flavors.
Kellogg UK Vice President Chris Silcock said: “People rightly demand more companies like ours and everyone expects good food to do good too.
“This is why we are launching a new effort to improve our food.
“But the impact of our food is much bigger than what’s in the box.
“It’s about the way we grow our ingredients and the impact we have on the planet and the way we cook and make our food.”
Kellogg’s said it has already halved the amount of sugar in Coco Pops, which now contains 5.1g per serving.
He also wrote off the Ricicles, which were similar to Rice Krispies but with a frosted sugar coating.
Children’s food campaign coordinator Barbara Crowther welcomed the move, but said it was not enough.
Taking Krave as an example, she said, “Even with an 11% reduction in sugar, it still contains as much sugar as giving a child a little chocolate bar for breakfast, so it still isn’t. a healthy choice.
“Nine in 10 parents also tell us that the use of cartoon characters on food and drink packaging causes their kids to ask for more unhealthy food, and we ask Kellogg’s to build on the pledge. announced today and follow the lead of several UK retailers to remove them from their packaging as well. “
Other changes planned by Kellogg’s include smaller cereal boxes that use less air space and packaging, meaning the company will reduce its use of cardboard and plastic by 191 tonnes per year.
The new boxes will contain the same weight of grain and hit shelves this year.
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Source: news.sky.com
This notice was published: 2021-05-14 02:00:00
