With the easing of lockdown restrictions, sales of chocolate ice cream have exploded, leaving Cadbury struggling to keep up with demand. Company owner Modelez said: “We are seeing a recent increase in demand for our Cadbury 99 Flake in the UK and Ireland that we weren’t expecting.” While unable to say how long the shortage could last, the company added, “The product is still available to order and we continue to work closely with our customers.”
Most of the 99 flakes consumed in the UK are made in a factory in Egypt.
Some are also produced at a factory in Coolock, Ireland.
News of the impending shortage sparked a heated discussion on Twitter, where fans suggested alternatives to chocolate flake fillings.
One wrote: “I think the flake shortage represents an opportunity that should not be missed: let’s start putting Kinder Buenos in the 99s instead.
“We can call it 1000 because Buenos is 901 better than Flakes.”
Another posted: “Now how about a tourbillon or even a new orange tourbillon as an ideal alternative.
READ MORE: Cadbury tells nation to STOP buying dairy milk ‘for the sake of chocolate’
There has been a lot of talk about the origins of the name for ice cream.
Cadbury suggested the name could be inspired by the former Italian monarchy after a Cadbury sales manager saw ice cream makers – originally from Italy, but working in County Durham – cut the flakes into two and add them to cones.
“In the days of the monarchy in Italy, the king had a specially chosen guard consisting of 99 men, and thereafter anything that was really special or first class was known as ’99’ – and so on. This is how the “99” Flake came by name, “the company said.
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This notice was published: 2021-05-18 05:17:47
