Confidential coach: Audi’s post-ICE strategy, Kia embarks on soul search and more Car News

In this week’s auto gossip roundup, Audi talks about the legacies of the ICE, the Kia boss has no plans to take the Soul EV from sale, and more.

Audi’s afterburning strategy

Audi boss Markus Duesmann believes the company’s models can still stand out in the afterburner era. “A 2.0-liter diesel engine has been something you can buy anywhere for decades,” he said. “We believe that the special character of a car depends on its integration; how its components work together. We will deliver the best design, the best overall, the best interior and the utmost user-friendliness that our customers expect – all with classic Audi quality and a very strong brand.

Kia’s EV always has soul

The E-Niro consistently outperforms its eccentric brother Soul EV, but Kia UK general manager Paul Philpott has no plans to take the latter off sale. “There aren’t many brands today that can offer people the choice of different electric vehicles at a similar price,” he observed. “We’ve known since the launch of first-gen Soul that design is polarizing: there’s a band that loves it and a band that doesn’t. It is a central element of the range, but at relatively low volume. “

Ferrari’s powertrain powers up

The new Ferrari 812 Competizione features Maranello’s most powerful V12 engine to date, but CTO Michael Leiters has hinted that an even more powerful iteration is to be expected. “We’re working on this,” he said cryptically. Marketing director Enrico Galliera joked that Ferrari “hadn’t even thought about” a track-only 812XX variant, but “we’re thinking of something that will be visible in the future”.


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This notice was published: 2021-05-17 23:01:23