Inhale, hold, exhale: the minds behind Calm, the mindfulness app Business News


t his charitable foundation in Texas, Matthew McConaughey distributed the Calm mindfulness app to some of the children who had been stressed by devastating storms and natural disasters of all kinds. And now you can hear him tell a bedtime story on the app, “Wonder”, or meditate (“Live with intention”), and suggest that we’d like to “drift” with him to “peaceful dreams” – and not “be afraid of the dark.” He has a very calm and calming and reassuring voice. Likewise, I discovered Michael Acton Smith and Alex Tew, the co-founders of Calm, albeit with a distinctly English accent.

It turns out that LeBron James also has a powerful and very deep voice besides being a top basketball player. Now he also talks about his mental movements on the app. And Harry Styles fans might like to know that they can “fall asleep and fall in love with Harry Styles’ dreamy voice” in “Dream With Me,” also on the app. The point is (in case you were wondering) that Acton Smith and Tew didn’t send a check to any of these A-listers and persuaded them to attach their names to an endorsement. Nothing so cynical.

“It was important that their support was genuine,” says Acton Smith. “We heard on the vine that they were Calm fans. LeBron James wrote about this in an article. It was like that. Then they became ambassadors. Michael Bublé for a – completely unsolicited – sang the praises of Calm on The Graham Norton Show. McConaughey and James and Styles are just a few of the nearly 100 million movie stars, rock stars, and mere mortals who downloaded Calm to restore peace of mind amidst all the chaos.

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This notice was published: 2021-05-23 20:30:00