Ford is giving the public the chance to decide on key elements of a new special edition Puma ST, including its name, exterior color, interior trim and decals.
Twitter and Instagram users can vote for color combinations for paint, decals, brake calipers and seat belt stitching and choose between a badged or degraded exterior.
The winning picks will be incorporated into a final specification for the Puma ST Special Edition at Ford’s Craiova plant in Romania, which goes on sale later this year.
“We know our Ford Performance fans want their vehicles to look as good as they drive, and there’s no better way to experience what our performance customers love most than to put them in the seat of the car. driver and let them make key decisions about the appearance of our new special edition Puma ST, ”said Amko Leenarts, Ford of Europe Design Director.
“This is a human-centric design in action, and we can’t wait to see how the final version plays out. It will be a huge pleasure to see the real thing on the road, ”said Leenarts.
Voters can choose from multiple options for each design element, with the final specification and Ford Puma ST special edition name due to be revealed on June 18.
This is the second time the American firm has allowed enthusiasts to contribute to a design, after 250,000 enthusiasts voted for the seating position, cockpit styling and drivetrain of the esport-inspired Team Fordzilla P1 concept. last year.
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Source: www.autocar.co.uk
This notice was published: 2021-06-01 15:17:22
