All-New Lotus Emira Kicks off Company Reinvention with AMG Power Car News

Two chassis settings will be offered: the standard Tour, which allows a smoother ride, and the more rigid Sport, which will be offered with an optional Lotus Driver Pack. This includes launch control and Michelin Pilot Sport Cup 2 tires in place of the standard Goodyear Eagle F1 Supersport rubber.

The Emira features no active aerodynamics, but instead produces balanced downforce between front and rear that provides more grip through corners while maintaining precise and predictable handling.

“The Emira has a wider track than any recent Lotus road car, improving stability, providing exceptional handling and giving the feeling of a very low center of gravity,” said Gavan Kershaw, director. attributes of the vehicle at Lotus. “It’s a true Lotus sports car that builds on the legacy of the Elise, Exige and Evora.”

While the Emira weighs around 5kg more than the Evora, at 1,405kg it has still undergone a series of weight-saving measures to compensate for the significant increase in technology and features that have been introduced. introduced, which would otherwise have made the car considerably heavier.

The architecture of the vehicle is built in a new factory in Norwich called Lotus Advanced Structures in a more automated process, before being transported the 10 miles to the company’s base in Hethel. Here, the car is built in a semi-automated fashion in a new 12,000 m2 factory which was previously known locally as the “Skeleton Building”. It had remained unfinished for a decade following the unsuccessful attempt to revive the reinvention of Lotus under the leadership of Malaysian company Proton.

Lotus’ total investment in UK production facilities now stands at £ 100million and includes a new automated paint shop in Hethel. “I really want to take us to the next level of quality,” said Windle, adding that there will be more “build consistency” between the Emira examples, thanks to modernized production processes, while still maintaining a finish to the authentic hand to the cars.

Perceived quality will also be significantly improved compared to recent Lotus cars, Windle said, thanks to the strict standardization of key aspects, including paint finish.

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This notice was published: 2021-07-06 19:01:24

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