Automobili Pininfarina will offer customers the option of adding their own design features to their Battista orders with a personalization program.
The firm says 128 million design combinations are possible for the 1900 hp electric hypercar. Customers can customize exterior paint colors, interior finishes and aluminum details or choose an exposed carbon fiber body.
Other customizable options include modifications to the mirror caps, rear spoiler, brake calipers, alloy rims and central locking rings. The engravings on the Battista chassis plate between the car seats and on the passenger door can also be personalized.
“The Pininfarina name has a historic legacy of individual cars, and the Battista continues that legacy, as every vehicle will be truly bespoke by design,” said Sara Campagnolo, head of color and material design for the company.
“Our customers have the unique opportunity to join the Automobili Pininfarina family, immersing themselves in the design process with our talented craftsmen to ensure that their vehicle authentically reflects their personality and tastes, created with a truly personal touch. ”
The customization program was revealed alongside a New York City-inspired design with a red-white-and-blue color scheme, expired carbon fiber bodywork, and performance stripes.
The car is also equipped with a red exterior “jewelry pack”, matt gray rims, brushed aluminum headlight engraving and a black finish for the roof, rear diffuser and rear fender.
Inside, it has black leather seats, white seat belts, Blue Alcantara and a combination of blue, red and white stitching.
Customers will be invited to Pininfarina’s refurbished facility in Cambiano to design their cars, where they will be able to see options and color combinations in person. The suite will be located along the production line. This is is expected to open later this year.
Only 150 Battista models will be produced, with sales split almost evenly between Europe, the United States and the rest of the world.
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This notice was published: 2021-07-21 04:01:23