Mini will partner with Dogs Trust, Britain’s largest dog welfare charity, to become the country’s first ‘dog-friendly’ manufacturer by 2022 in a bid to raise awareness of safe travel for dogs.
The UK company will welcome dogs to dealerships with water bowls and mats, while working with the association’s dog behavior experts to educate customers on how to keep dogs happy on car trips.
“It is really important that your car is suitable for the whole family, including your four-legged passenger, whose needs and safety requirements are slightly different from ours,” said Dr Jenna Kiddie, Dog Behavior Manager for Dogs. Trust.
“It’s wonderful to see MINI, such an iconic automotive brand, given the needs of dog owners, so they can make sure their beloved canine family members are safe and comfortable. on the road, ”Kiddle added.
The partnership follows a study conducted by Mini that surveyed UK-based customers and found that 9 in 10 dogs, or 91%, were considered happy when traveling in a Mini, reaching 95% for Clubman models.
“With more dogs in families than ever before, we want to make sure they travel safely and enjoy the ride,” said David George, Director of Mini UK.
“As our partnership continues, we really look forward to working with Dogs Trust to help us support our MINI customers and dog lovers throughout the journey of buying and owning a car, as we strive to become the first officially dog friendly car retailer in the UK. »Said Georges.
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This notice was published: 2021-08-02 12:01:23