French automaker DS Automobiles will mark its reinvention as an all-electric brand in 2024 with a new all-electric version of the DS 4 hatchback and its first custom-made electric vehicle.
The company confirmed earlier this year that it will switch to a fully electric global lineup in 2024, a year earlier than originally planned and four years earlier than other brands owned by Stellantis.
DS has revealed that it will launch a new EV version of the recently unveiled DS 4 – currently available in plug-in hybrid form – in 2024. This model will also be joined by the company’s first-only electric model, which will also be the first electric vehicle. custom built on the STLA Medium platform from Stellantis.
This architecture is designed for vehicles in the C and D segments, although DS has not yet detailed what form the new model will take. However, he confirmed that the new machine will come with a “high capacity battery with up to 104 kWh” of capacity, which he says will allow a range of over 400 miles.
DS boss Béatrice Foucher called the decision to make the brand fully electric by 2024 a “daring plan”. She added: “The automotive industry is undergoing a transformation of unprecedented scale and speed. As a pioneer, DS Automobiles has anticipated this development, with electrification at the center of its strategy.
The movement reserved for electric vehicles was recently mentioned by Jules Tilstone, CEO of DS UK. After Stellantis announced that all of its segments were profitable in the first half of this year, with an average margin of 11.4%, it tweeted: Delivering such a fantastic result. We also announced that from 2024 all new DS models will be launched only as a fully electric version.
DS initially announced that it will switch to electric only from 2025, while other brands owned by Stellantis, including Opel and Vauxhall, will start switching from 2028.
DS currently offers several electrified models, including the electric DS 3 Crossback E-Tense and plug-in hybrid versions of the DS 3 Crossback, DS 7 Crossback and DS 9. Existing ICE models will see their lifecycles as expected beyond 2024. Dated.
“Our ambition is very clear: to make DS one of the world leaders in electrified cars in its segment,” said Yves Bonnefont, then CEO of DS, in 2018. The current CEO Foucher had previously declared that it does not was “not satisfied” with the brand’s commercial performance in the UK, but was convinced that the new models could be a stepping stone to a “very large and competitive” premium market.
Stellantis is moving forward with an accelerated electric vehicle strategy, with plans to launch 11 battery electric vehicles and 10 plug-in hybrid vehicles over the next 24 months.
“While achieving this strong operational performance, the company has also made significant progress on strategic issues related to electrification acceleration and software, which are fundamental pillars of our strategy,” said Carlos Tavares, CEO by Stellantis.
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Source: www.autocar.co.uk
This notice was published: 2021-08-31 12:01:24
