Hyundai’s premium brand, Genesis, has announced that it will not launch EVs until 2025, just four years after launching its first pure EVs.
After the market launches of the all-electric Electrified G80 sedan and the GV60 crossover in 2022, the brand “will focus on a dual electrification strategy involving fuel cell and battery vehicles”, by launching its latest thermal vehicle in 2030.
Genesis itself does not yet market a hydrogen fuel cell vehicle, but parent company Hyundai is currently selling the Nexo crossover and has promised that hydrogen will continue to play a central role in its electrification strategy in the years to come. come, then naturally Genesis will follow suit.
Genesis recently unveiled the GV60 as the first bespoke electric car. It shares its E-GMP platform with Hyundai’s Ioniq 5 and Kia EV6, unlike the G80 Electrified, which is based on an adapted version of the combustion G80 architecture.
Going forward, Genesis says it “will strive to develop purely electrical technologies such as new fuel cell systems with higher power output and electrical systems that help improve efficiency.” It will also develop ways to extract better performance and efficiency from lithium-ion batteries.
Beyond its 2025 target, Genesis also seeks to become fully carbon neutral by 2035; it is the first brand in the Hyundai group to set a deadline to achieve this ambition. It will “innovate” its entire value chain, changing the way it sources and manufactures raw materials, vehicles and parts in all of its facilities.
Currently, the brand has four models on sale in the UK (the G80, GV80, G70 and GV70) and has four on the way (the G70 Shooting Brake, GV60, G80 Electrified and a still undisclosed EV). Its all-electric range will eventually include eight distinct models and plans to sell 400,000 units per year.
Global Genesis boss Jay Chang said, “I am extremely happy to announce Genesis’ new vision for a sustainable future as we open a new chapter in our history.
“As we continue to design a new dimension of the customer experience and build an authentic relationship with our customers, Genesis will take bold steps to lead the era of electrification into a sustainable future. “
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Source: www.autocar.co.uk
This notice was published: 2021-09-01 23:01:24
