In praise of fantastic females
On March 8, phenomenal women will be in the spotlight as they are recognized on International Women’s Day.
The Queen has been named Dr Beckwoman of the Year 2022. The well-known laundry brand also revealed that 58% of British women do all the household chores.
Legendary laundry brand, Dr Beckmann has changed its name and iconic brand color to celebrate International Women’s Day.
This year’s International Women’s Day theme is #BreakTheBias, which is particularly fitting following research the brand recently carried out which found that more than half of UK women say they are solely responsible for the tasks housewives inside British homes.
The brand has also revealed that the winner of Dr Beckwoman of the Year 2022, as voted by Dr Beckmann’s clients, is Her Majesty The Queen, as she celebrates her platinum jubilee this year – a momentous 70 years on the throne!
Dr. Beckmann, beloved by household gods and goddesses around the world, has been renamed Dr. Beckwoman, for the third consecutive year, to commemorate International Women’s Day – with a limited-edition purple series of washing machine cleaner number one in the UK, Service-it Deep Clean.
Dr Beckmann’s spokeswoman, Susan Fermor, said: “While 45% of women, surveyed via Dr Beckmann’s database, say men are doing more than ever at home, it is still quite surprising that ‘in 2022, 58% of women say they are still solely responsible for household chores.
“It’s really important that, as this year’s International Women’s Day theme is #BreakTheBias, we do all we can to recognize all that women do and work towards a fairer society for all, regardless of their sex.
“That’s why we chose Service-it Deep Clean washing machine cleaner as the product to fit – because our attitude towards gender equality also needs deep cleaning.”
The bold brand change from Dr. Beckmann to Dr. Beckwoman recognizes the importance of International Women’s Day and pays tribute to those who advocate for gender equality around the world.
Susan Fermor, spokesperson for Dr Beckmann, said: “We are sending love and respect to amazing women across the country on this special day by renaming Dr Beckwoman in their honor. The brand is entirely behind this year’s IWD campaign theme, #BreakTheBias.
“We are also thrilled that our fans and customers have also named The Queen as Dr. Beckwoman of the Year for 2022.
“Her award is very well deserved as she continues to inspire so many women (and men) across the UK with the way she conducts herself, no matter how difficult times have been for her personally. in the last 12 months.”
Dr. Beckmann has also partnered with Girls Out Loud, a national and multi-award-winning social enterprise designed to inspire girls to believe in themselves, to know that they are enough, and to encourage them to find their good. sense to make the right choices.
Dr. Beckmann has agreed to make a donation, as part of her International Women’s Day campaign, to help the critically important work of Girls Out Loud.
Partnering with the campaign, Girls Out Loud Founder Jane Kenyon said, “We are delighted to partner with Dr. Beckmann for this year’s IWD campaign.
“The success of our work depends very much on the goodwill of those who sign up for our Big Sister mentorship program and the funds generously donated by companies and individuals across the UK – so get this donation from Dr Beckmann is a real boost We still have a lot of work to do.
This year, on March 8, the mantra for International Women’s Day is #BreakTheBias. It challenges everyone to work for a gender equal world, a world free from prejudice, stereotypes and discrimination. A diverse, equitable and inclusive world.
To learn more about the important role women play in society, visit:
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Source: www.bedfordtoday.co.uk
This notice was published: 2022-03-07 16:45:35
