Cupra unveils new electrified midsize SUV for 2024 Car News

Cupra previewed a new SUV that will go on sale in 2024 and will be built alongside the Audi Q3 Sportback.

The model will feature the choice of a mild-hybrid (MHEV) or plug-in hybrid (PHEV) powertrain with an electric-only range of around 62 miles.

Cupra says it will lead a new generation of PHEV models for the company. It will be produced at the Volkswagen Group’s Győr plant in Hungary, which is mainly used to manufacture Audi models, including the Audi TT, Audi A4 and, notably, the Q3 Sportback SUV.

Measuring 4.5 meters in length, Cupra’s new SUV is almost identical in length to the Q3 Sportback.

It will be one of four new cars to join the Cupra range over the next few years, going on sale alongside the forthcoming Tavascan.

The third model has yet to be unveiled, but it appears to be a sedan that will slot in between the Cupra Born sedan and the new SUV. The fourth will be the radical Cupra Urban Rebel, which will arrive in 2025.

“We wanted to show you today that this model will become a reality and that it is an electrified SUV with hybrid and plug-in hybrid technology,” said Wayne Griffiths, boss of Cupra and Seat, during the unveiling of the model.

The new SUV is expected to be key for Cupra as Seat expects the performance brand to spearhead its global sales business.

“Our commitment to Cupra is clear,” said Griffiths. “Cupra transforms Seat’s position in the market, spearheading its global expansion. Cupra is not the end of Seat: it gives Seat a future. The future is electric and the future is Cupra.

“The future sustainability of our business is the growth of Cupra. We see our new Cupra brand as the lever to improve profitability and we must put all our efforts behind its growth.

Cupra tripled its sales last year to 80,000 cars. Seat’s total sales were 471,000 units.

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This notice was published: 2022-03-23 11:39:32

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