Dyson enters the zone with a portable air purifier Business

Dyson hasn’t put a price on the Zone, which will be released in the fall, but high-end wireless earbuds typically cost hundreds of pounds.

It can deliver up to 2.5 liters of air per second, compared to around 0.5 liters the average human takes in with each breath, with the fastest mode designed for high consumption during exercise.

The company said it designed the motors in the device, the smallest to feature in a Dyson product, to be virtually silent. Its battery will last four and a half hours on the lowest setting and 90 minutes on “high-speed” mode.

The visor that covers the wearer’s mouth and nose does not touch their face or filter the air as they exhale, meaning they are unlikely to qualify for businesses and facilities that require always wearing face masks.

The company has developed a face mask attachment to be worn between the face and the visor.

Dyson said the device had been in development for six years, long before the pandemic, at its Hullavington base in Wiltshire.

The company had offered to make thousands of ventilators for the government in the early days of Britain’s coronavirus outbreak in March 2020, but plans were scrapped after demand for the machines turned out to be lower than expected.

Dyson, which relocated its operations to Singapore last year, says Asia is its fastest growing region and headphones may receive more favorable reception there. The majority of the world’s most polluted cities are in Asia.