Iceland to launch discount for shoppers over 60 as cost of living soars Bedford News

Iceland claimed a United Kingdom supermarket first by offering a discount to people over 60.

With the cost of living crisis are currently weighing on household budgets and inflation drive up the price of food – including supermarket value ranges – the frozen food retailer claims to have introduced the measure in order to help its customers.

Other supermarkets, such as Tesco, Asda and waitrosehave also sought to help their customers – albeit through their loyalty programs or by pledging to lower or freeze prices on key everyday items.

So how can you benefit from the new Icelandic over 60 discount – and how much will it save you on your shop?

Here’s everything you need to know.

The Icelandic age discount will be available to people aged 60 or over in Icelandic stores across the country, as well as The Food Warehouse – a discount chain also owned by the supermarket which has over 150 stores in the Kingdom. -United.

Every Tuesday, starting May 24, these buyers will be able to benefit from a 10% discount on all products with no minimum purchase.

This offer will only be available in store.

Iceland has also revealed that it is set to roll out a £30 voucher system for people receiving the state pension.

The retailer rolled out the offer in a regional trial over Christmas, but now says it will roll it out across the UK from this summer.

To benefit from a 10% reduction on your purchases, you must provide proof of your age at the cash desk.

You can use one of the following forms of identification to do this:

Iceland said it had made the decision to help its elderly customers cope with the cost of living crisis.

According to latest inflation figures from the Office for National Statistics (ONS) Consumer Price Index (CPI), food and drink prices were up 6.7% year-on-year in April 2022.

The supermarket also pointed to research by the charity Age UK, which found in January 2022 that three quarters of people aged 65 and over were concerned about the impact of the cost of living squeeze.

“We have a long history of supporting our customers over 60, such as when we launched ‘Elderly Hour’ at the height of the pandemic,” said Richard Walker, Iceland’s managing director.

“The cost of living crisis has made supporting these customers even more important, which is why I am proud that we are finding new ways to support them, including the launch of this discount. We hope this helps anyone in this age category to cut costs where they can.

Along with its age-specific discounts, Iceland says it is offering all shoppers cheaper prices on its meat, produce and store cabinet lines, as well as free same-day delivery for customers who spend £20 in-store.