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How Data-Driven SEO Can Help You Understand and Reach Customers to Drive Business Success
In 2020, Covid-19 led consumers to a massive increase in online activity, and many businesses followed suit. As we slowly emerge from the pandemic, it looks like the situation is here to stay. But as the competition for web traffic intensifies, having the right data on your website and knowing how to analyze and act on it will make all the difference. In a sea of competing information, the question is where to start?
Why start with SEO?
When it comes to getting your money’s worth, search engine optimization (SEO) is one of the most effective channels for investing online.
SEO is a set of techniques, such as meta tags, backlinks, or keywords, that aim to improve your website’s appearance and position in organic search results. Ultimately, SEO practices help establish your domain of authority, attract your target audience, and improve your website’s performance on various search engines.
Let’s say you’re a new car shopping comparison site. Based on some research and data analysis, you identify that most of your customers are mobile users and your competitors’ sites are not optimized for mobile search. By choosing to focus on page load speed, which is a factor used by search engines to evaluate websites, your business can stand out from competitors and ultimately improve mobile crawling.
As your website ranks higher in search engine results pages (SERPs), more customers see and click on your ads. In the case of users of Oncrawl’s technical SEO platform, SEO has been the pathway to successfully entering new markets, reducing payback time on marketing spend, and increasing qualified leads by nearly 70%.
Develop an SEO strategy
Your SEO strategy is the roadmap for your business to stand out in your industry, both in the eyes of search engines and in the eyes of potential customers looking for information, products and services in your industry. As a result, your SEO strategy must be tailored to your business and your goals.
When developing your strategy, you need to determine the “why” of your business plan and consider your site’s goals over time. Do you intend to build brand awareness, drive traffic to pages with paying customers or advertisers, or create immediate exposure for limited time offers or news?
An SEO strategy should also be developed with compliance and compliance in mind. With rapidly changing laws and regulations, especially those relating to internet privacy, it is important that your site and strategy comply with data security regulations such as GDPR and HIPAA. A good strategy will also rely on usability – design and layout that affects user perception – and “search engine friendliness” or technical SEO.
Technical SEO is data driven. Without knowing what already exists on your site, it would be difficult to make informed decisions on how to optimize it. A tool like Oncrawl can collect data from crawls, scraping, analytics, or other additional sources and aggregate it into a single platform. This data allows you to segment pages and therefore compare, isolate or identify those that are essential to your business strategy. Acquiring data from multiple sources also allows you to merge data and extract insights from cross-analysis. Insights from data and analytics help you confirm your priorities and adjust your SEO choices accordingly. For example, cross-data analysis can confirm that key metrics like page titles or content are related to the number of SEO visits, or organic traffic, for a given page on your site.
No matter how good your SEO strategy is, its success will depend on your ability to collect and analyze the data behind it.
The advantage of an SEO crawler
Crawl is extremely important in SEO as a data collection method. First, search engine robots such as Googlebot or Bingbot crawl the internet to gather information for search results: this is a key step in the process leading to your site being indexed and central to how search engines understand information on the web.
Marketers and SEOs also use crawlers. Not only does this help them better understand how a search engine looks at a website, but it also gives them the technical SEO and website data needed to analyze and build an SEO strategy.
SEO crawling data provides information about duplicate content, a website’s indexability and load time performance, as well as how the information is distributed and maintained on the website. Regular crawls with a crawler like Oncrawl are often the most effective way to identify new pages, broken links, and other errors that can prevent your website from being an effective sales channel through organic visibility.
Provide the bridge between crawl data and success
At Oncrawl, we…
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Source: www.independent.co.uk
This notice was published: 2022-06-15 11:31:03
