Tata to use JLR’s EMA platform for premium electric cars Car News

Indian giant Tata’s new luxury electric car brand will use the EMA SUV architecture of JLR (Jaguar Land Rover) to underpin a range of upcoming models.

Tata’s Avinya brand was introduced with a self-titled concept in April 2022. It majors on interior space and flexibility, with a long wheelbase and swivelling front seats, and melds a coupé-SUV silhouette with MPV-typical features.

Tata pitched the concept as a preview of a new generation of electric models, promising the ability to gain around 310 miles of charge in just 30 minutes – although it added that this will depend on infrastructural developments.

As previously reported by Autocar, the EMA platform will also underpin the next-generation Range Rover Evoque, Range Rover Velar and Land Rover Discovery Sport.

It will offer 800V electricals, enabling rapid charging that is anticipated to peak at rates of around 350kW. The platform’s batteries, meanwhile, will be supplied by Tata’s new plant in Bridgwater, Somerset, which is scheduled to come online in 2026.

Range Rover Velar and Discovery Sport render – front quarter

JLR CEO Adrian Mardell today told Autocar that EMA will be used by Avinya under a licensing agreement with Tata Passenger Electric Mobility (TPEM).

Mardell said: “TPEM have decided to use the technology that we’re developing both in terms of the EMA architecture, our electrical architecture and our battery packs to produce their own range of premium BEV vehicles at their plant in India. So it’s them producing their vehicles [using] our intellectual property.”

Tata Avinya concept – side

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This notice was published: 2023-11-02 15:40:49

By Auto Car

Coach is a weekly British motoring magazine published by Haymarket Media Group. First published in 1895, it bills itself as "the world's oldest automotive magazine."

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