New world. Does the future of social networks pass through the voice?


The Clubhouse app.
The Clubhouse app. (WILLIAM KRAUSE / UNSPLASH)

No pictures, no videos, no written messages, just multiple audio conversations in groups. This is what Clubhouse looks like, this application which has had some success in the United States and which has been talked about in several European countries for the past few weeks.

For now, Clubhouse is reminiscent of any new kind of social network in its infancy, much like Twitter 15 years ago. There are still few people (barely 2 million users). It must be said that the app is only available on iPhone and can only be accessed by sponsorship. Participants still wonder what this is going to be used for. Is Clubhouse the successor to Twitter or Facebook? Is this the future of virtual conferences and meetings? Is this a new form of interactive radio? In the United States, people like Oprah Winfrey and Elon Musk created a stir by appearing on Clubhouse. Monetization systems are also being explored. In short, a system in the making, still full of promises and questions.

According to indiscretions published in the American press, the giants Facebook and Twitter are also considering creating audio chat functions similar to Clubhouse. Each time, these heavyweights are surfing the trends of the moment and do not hesitate to copy what is done elsewhere. This is what they did, for example, with the stories of SnapChat and Instagram or with the live video, popularized by Periscope. Live audio is ultimately one of the last modes of communication that has yet to be fully exploited.

However, this new mode of conversation raises questions, in particular concerning the moderation of content. It is not possible to filter live audio content without any control. Racist and misogynistic comments have already been noted in certain Clubhouse groups.


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