the Lion recalls the Sixties-

Peugeot changes face and presents the new logo that identifies its renewed identity. During an event that was held in streaming – conducted by the new CEO Linda Jackson – the French builder of the newborn Stellantis Group unveiled the elements that go to inaugurate a new page in its history. The most important is the new logo, studied by the Peugeot Design Lab, with a stylized roaring lion head inserted in a shield: the futuristic design develops around the concept of time and recalls the effigy used in the early 1960s. The new emblem will find its place on Peugeot products and initiatives, starting with the new 308 which will be unveiled on 18 March: it will be the official debut on a model of the House. Parallel to the stylistic novelty, the House wanted to completely overhaul the website and the structure of its dealerships, putting people more and more at the center as Jackson pointed out.

There will also be a fashion collection In particular, the website will become simpler and more intuitive. Inside you can do everything that can be done in a physical point of sale: configuration, sale, stipulation of the contract, financing, exchange of the vehicle and much more: practically an online dealership. But even the real ones will evolve in terms of aesthetics and offer to the customer. “For Peugeot, the time spent in its dealerships must be of quality,” explained the company’s CEO. The change will be accompanied by a collection of dedicated clothing and accessories, arriving by the end of the year. Julie David, a.d. of Peugeot UK, adds: The new logo reflects the continuous technological evolution of our range and the philosophy of knowing how to live by appreciating every single moment. This is something we are very proud of. ‘

March 9, 2021 (change March 9, 2021 | 12:21)


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