The Free logo reflected on a glass. Illustrative photo.
The Free logo reflected on a glass. Illustrative photo. (ERIC PIERMONT / AFP)

Without means of communication, no markets. The fluidity of the connection with the customers is essential for the companies, especially in this period of crisis. And then there is the French paradox: we have technological nuggets but we are only eleventh in European equipment for companies. The stakes are high. At a time of the arrival of 5G in more and more large cities, and fiber in other territories, the business internet service market today weighs between 10 and 12 billion euros in France. .

The major competitors are known: Orange, SFR, Bouygues Télécom. The incumbent operator Orange dominates the range of professional services with a market share of 70%. SFR has 20%, then arrives Bouygues Télécom. Free therefore had to answer several questions: how to be able to create a revolution in this very popular sector that is the professional internet? What services to invent? What is the group able to offer at the best value for money?

The offer that Xavier Niel has just unveiled consists of a box called “Free Pro” (power of 7Gigabits / s input and 1 Gigabit / s output, presented as one of the fastest pro offers. All for 39 , 99 euros per month without commitment for one year, then 49, 99 euros.

Free wants to generate up to 500 million euros in turnover by 2024. We know Xavier Niel’s ability to go for it, we remember his arrival in mobile telephony in 2012 with his slashed prices that had gave the sector a boost. Finally, in addition to the weight of the market for B2B internet offers, there is the question of the sovereignty of our means of communication to prevent the leakage of data from our companies into the pipes of Gafam, often suspected of espionage.

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