Sainsbury’s was forced to apologize after customers in Cornwall complained about using a photo of a scone loaded with cream – with the jam on top.
The image of the fruit scone appearing on an in-store advertisement for Sainsbury’s bakery at a branch in Truro.
But local customers were outraged and decided to complain after noticing that it was coated with a layer of cream first, then a serving of jam.
People in Cornwall serve their cream teas differently from those of Devon.
The photo was displayed at the bakery counter of a Cornwall store. Pic: Andreas Drosiadis
They argue that the jam should start first, while people across the border say the jam should go on top instead.
Andreas Drosiadis, who runs the Mediterraneo Deli in Truro, posted a photo of the ad online with the caption: “How did this happen?”
The 48-year-old said: “England is a country with strong local traditions that shape our daily lives.
“‘Jam first’ is a typical example and Sainsbury’s should have known better.”
When his local newspaper tweeted about the story, he spoke directly to Sainsbury’s, writing: “Sainsbury’s what is it?”
They also pointed out that, according to Cornish tradition, scones that already contain fruit only require butter, not cream or jam.
“A fruit scone! With cream first! Advertised in a Cornish store. The cheek! Do you think this is acceptable?” They posted.
A Sainsbury spokesperson quickly responded by saying: “An impostor! What store did you see this at please? We will tell them about this blasphemy!”
When they found out the location of the ad, they added, “That’ll never do Truro at all! I’ve hooked up a few …
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Source: news.sky.com
This notice was published: 2021-04-26 11:37:00
