Would I be driving it every day? No, that would be silly. Would I drive it to my neighborhood in London, where speeds are limited to 20mph? Maybe, although I would prefer everyone to be at Amis as well, so that the congestion was alleviated and the likelihood of me being run over by one of the posh SUV owners whose sensitivity seemed so inflamed sharing the road with him was significantly reduced. But would it fit into my life as a car I ride in when conditions and my needs most match its capabilities? Certainly, and at this price, why not?
Maybe if UK sales start I’m wrong, but my hunch is that it would be too kind to say that the Friend is not a car for everyone. In truth, it is, I suppose, a car for almost no one. Not, perhaps, for my daughter at the moment; but for a niche it will be both kind and practical, liberating and fair, as well as unabashedly unconventional.
Perhaps crucially, for owners and for Citroën, it will also always be visible, a mobile ad for some of the more subtle aspects of its maker’s alternate outlook on life that would require millions in marketing spend otherwise.
L’Ami reminds that there are generally several routes to the same goal and that the ones favored by most people are not always the most pleasant solutions for everyone.
Could the Friend understand?
The quickest route to Ami’s success would most likely be if city centers made the decision to restrict the types of vehicles that could come and go. On the road with today’s traffic you feel vulnerable and sluggish, but it wouldn’t be a huge leap of the imagination for planners to limit the size, power and speed of vehicles entering their most popular parts. more crowded or polluted.
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This notice was published: 2021-05-16 05:01:23