Ahead of its launch in the European market in the coming months, Hyundai’s new luxury brand, Genesis, has announced pricing for the first cars it will launch in the region: the G80 sedan and its GV80 SUV sibling.
Priced at £ 37,460 and £ 56,715 respectively, the G80 and GV80 will arrive at UK dealerships in the summer, ahead of the arrival of the Europe-specific G70, GV70 and G70 Shooting Brake.
The G80 is initially available with a 199 hp 2.2-liter diesel engine driving the rear axle or a 296 hp 2.5-liter gasoline engine that drives all four wheels. Both send their reserves via an eight-speed automatic transmission. The all-electric G70 Electrified is expected to follow shortly thereafter.
The all-wheel-drive-only GV80, available with five or seven seats, is also offered with the 2.5-liter engine, as well as a 3.0-liter turbodiesel. As expected, no car is offered with the V6 gasoline option sold in other markets.
Hyundai launched its premium brand in Korea and the United States in 2015, and its European expansion will now begin with sales in the United Kingdom, Germany and Switzerland.
The decision to launch Genesis’ larger cars first is likely an effort to set the brand’s premium benchmarks and reflects the fact that they are the newest in its fleet, having been revealed last year.
Two more EVs, including one built on a bespoke EV platform, will also arrive in the first year of sales in the UK.
Genesis has not shared any details, but the latter is likely to be a production version of the Mint city car concept or the X grand touring concept. Genesis bosses say the brand will focus on offering a car. ” a premium experience through a web-centric and customer service-centric sales model.
It will implement a “transparent” fixed price structure, with a limited number of automotive specifications. A five-year care plan that covers maintenance, roadside assistance, and over-the-air software updates will be included in the price, and Genesis will offer a subscription service to the car.
Customers will be able to purchase cars entirely online, although Genesis will also be opening “studios” in London, Munich and Zurich for those who wish to purchase in person.
Each Genesis customer will also be assigned a personal assistant, who will be their sole point of contact throughout their purchase process and ownership.
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This notice was published: 2021-05-17 13:41:24