Claire Burrows explains how she created Air & Grace Business News

“There is nothing more miserable than a day in uncomfortable shoes,” says Claire Burrows. If you are a woman, her Air & Grace shoes are designed to save you from this sad fate. But without sacrificing style.

Burrows has been in the shoe business for 25 years, but her goal was not to become a shoemaker. By the age of 18, she was making all of her own clothes for clubbing and went to London College of Fashion on Oxford Street. “Back then, we all wore DMs,” she says. She was six feet tall and definitely didn’t need heels. “I never really thought about shoes. I thought I would be a clothes buyer, ”she says. But her first job was with office shoes and she was hooked. “Once the shoes get you, there is no escape.”

She went from working for Kurt Geiger and Oasis to Fitflop. “It was like you had to choose: style or comfort. I wanted to do both. She didn’t like the bulky and ergonomic look, the dreaded “orthopedic” shoe. But she had also fallen in love with street fashion. “I didn’t like the throwaway character of fashion. I felt it was wrong. A good shoe is always good. It is timeless. It shouldn’t have an expiration date.

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This notice was published: 2021-06-12 23:01:00

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