Sense of optimism: Lamborghini CEO on the brand’s future plans Car News

While Lamborghini buyers aren’t necessarily ready for an electric supercar just yet, they will soon be – or at least they will have to be, given the decision by the UK and other countries to ban the sale of most new non-zero emission cars. from 2030.

But above all, the challenge of creating an electric Lamborghini also offers an opportunity: as with the Urus, it is a chance to further develop the business. Winkelmann got approval for a long-awaited fourth model line of electric vehicles, slated for the second half of the decade. And while it will, like the Urus, be based on platforms shared with other Volkswagen Group brands, Winkelmann insists that “the plan is to have production here in Italy”

As with the Urus, the EV will be a distinctly different Lamborghini, likely a large two-door, four-seater roadster that highlights the benefits of an electric car (Winkelmann points out “incredible torque and acceleration”) and works around the probable packaging challenges.

In addition to electrifying its fleet, Lamborghini has focused on reducing the carbon impact of its operations. The company’s Sant’Agata plant has been certified carbon neutral since 2015. “We focus on excellence in everything we do,” says Winkelmann.

For many people, however, durability and electric cars aren’t concepts that really match Lamborghini’s gasoline-powered supercar heritage. But while it may be anathema to those who grew up with wild Lamborghini posters on their bedroom walls, the younger generation, generally more environmentally conscious, have different ideas.

“We’re a cool brand; we always carefully assess what comes next, ”says Winkelmann. “It’s not just about the new generation, although that’s certainly important. It’s a game that’s much bigger than Lamborghini. We do not mean to say that we are the ones who save the world; that would be stupid. But we have to find our own way to be socially acceptable in the future. “

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This notice was published: 2021-06-19 05:01:26

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