Greene King to broadcast all Women’s Super League and UEFA matches UK News

Greene King said he wants pubs to play a role in generating support for women’s football and awareness.

The pub giant is also working with international footballers Alex Greenwood and Lauren James to publicize women’s sporting fixtures.

Reading’s Gemma Evans (left) and Tottenham Hotspur’s Rachel Williams battle for the ball during the Barclays FA Women’s Super League match at the Select Car Leasing Stadium, Reading. Photo via PA/Bradley Collyer.

It comes as new research has shown that 70% of Britons believe there is a lack of awareness and support for women’s sports teams compared to the men’s equivalent.

Meanwhile, nearly half of sports fans surveyed think local pubs and bars should show more women’s sports on live TV.

Karen Bosher, managing director of premium and urban pubs at Greene King, said: “Pubs have been part of the fabric of the UK for hundreds of years, providing a refreshing pint and a comfortable place to gather, especially for watch live sports.

“We want our pubs to be a welcoming space for all sports fans and it’s important that the service we provide encourages a diversity of sports, especially women’s sports.

“It is clear from our research that people believe pubs have an important role to play in encouraging awareness and support for women’s sport, which is why we are committed to showing the Women’s Super League across all of our venues across the country. downtown – and what better time to announce this than on International Women’s Day.

The theme for this year’s International Women’s Day is “Gender Equality Today for a Sustainable Future”, UN Women confirmed in December 2021.

UN Women added that the theme for 2022 is to “recognize the contribution of women and girls around the world, who are leading the charge in adapting to, mitigating and responding to climate change, to build a more sustainable future. for everyone”.