Relaunched sports car brand TVR has become a shock new sponsor for Formula E’s electric racing series, as it announces an accelerated EV strategy that will bring a Griffith EV sports car to market in 2024.
The Ebbw Vale-based team behind the TVR reinvention – which introduced its first model, the Ford V8-powered Griffith, in 2017 – will sponsor the Monaco e-Prix on April 30 and both the London e-Prix on July 30 and 31.
He says his partnership with the racing series “marks a turning point in the strategic direction of the iconic British high-performance sports car manufacturer as it accelerates its plans to electrify the brand”.
Company president Les Edgar said the sponsorships “demonstrate not only our commitment to revolutionizing the TVR brand, but also electric vehicles and becoming a sustainable, net-zero company.”
He then confirmed that the company was making progress with its plans to bring electric vehicles to market, following the delayed launch of the combustion-engined Griffith and a now-confirmed all-electric Griffith variant in 2024.
This announcement follows the recent creation of a joint venture between TVR and South American lithium mining company Ensorcia Metals, which has been designed to both fund production of the Griffith and secure a supply of batteries to support future electrified TVR models.
Details of these future models remain scarce, but TVR is set to finally move into its new factory near Cardiff in the coming months, where the cars will be built using the pioneered ‘i-Stream’ lean manufacturing process. stitch by designer Gordon Murray.
The building is expected to take around 18 months of fit-out work, but TVR said it will start producing cars in the meantime.
Commenting on TVR’s new partnership with Formula E, series commercial director Matt Scammell said: “To see TVR, an iconic maker of performance sports cars, cross over and commit to electric is a big step. important and aligned with Formula E’s vision of an electric future.
“TVR is a beloved brand and we look forward to working alongside them in Monaco and London to showcase their electrification plans.”
It remains to be confirmed if TVR will give more details on its electrification plans – or even preview new models – at the races. Autocar has approached the firm for further details.
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This notice was published: 2022-04-26 08:06:40