The arrival of the GV60 will bring the number of models on sale using the E-GMP platform to three, following the introduction of the Hyundai Ioniq 5 and Kia EV6 last year.
It is the company’s sixth model in the European market and will be followed by EV versions of the Genesis G80 luxury sedan and Genesis GV70 SUV.
Genesis has already announced that it will only launch electric vehicles from 2025 and will end ICE sales five years later.
Dominique Boesch, General Manager of Genesis in Europe, said: “The GV60 represents a major step in our electrification journey. This vehicle combines premium performance and intuitive technology to provide a new generation of electric vehicle customers with an uncompromising electric experience.
“This is the first of three electric models launched this year and the GV60 signals the brand’s commitment to full electrification by 2025.”
Q&A: Luc Donckerwolke, Genesis Brand Director
Is it an evolution of the Mint 2019 concept?
“The Mint concept wasn’t meant to be this big. We wanted it much more compact. But we noticed it wasn’t catering to the right customer segment, so we had to do something bigger. The Mint is not out of the plans, but it is not part of the main range we have defined, due to sheer volume and demand.
Why choose this size car for your first custom electric vehicle?
“The GV60 has the advantage of completing the range of vehicles without entering into direct competition. Otherwise, it would have made the equivalent ICE vehicle redundant in some markets.
Why wasn’t Genesis launched in Europe as an all-electric brand?
“It’s a matter of timing. We never defined Genesis as an electric vehicle company. Obviously we are going through an electrification phase and we will be fully electric, but waiting for a full range of electric vehicles would have delayed our entry into the European market until 2026, 2027 or 2028.”
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This notice was published: 2022-05-06 16:00:00