targeted advertising will be better framed

Targeted digital advertising will now be better supervised. The measure will concern the famous “cookies” on the Internet. “A cookie is a small tracker that we receive when we click, sometimes without paying too much attention, on the ‘accept all’ icon in the window that opens when you arrive on a website”, explains the journalist Benjamin Delombre on the 19/20 set, Wednesday March 31. Thus, platforms can follow Internet users to offer them advertisements that correspond to their tastes.

However, this phenomenon can be perceived as an invasion of privacy. So the CNIL (National Commission for Informatics and Freedoms) decided to crack down. “Until now, in the ‘cookies’ windows, only the ‘accept’ or ‘configure’ boxes appeared (…). From now on, sites will be required to display a ‘refuse’ icon prominently. so that you can choose not to be traced. Otherwise, they will face a fine of up to 20 million euros, or 4% of turnover. “, adds the journalist.