Unilever “ inclusive ” abandons the “ normal ” of beauty products Business

Unilever will ditch the word “normal” from its beauty products and tone down model photo editing in an effort to hone its diversity and inclusion credentials.

The FTSE 100 Company said its publishing ban would remove “all digital changes in body shape, size, proportion and skin color” from its advertisement, while the word “normal” at least 200 products will be phased out within a year.

The owner of personal care brand Dove said the move was part of the drive to create a “more inclusive definition of beauty.”

The reshuffle is the latest example of corporate giants abandoning long-standing labels and practices in an effort to appear more ethical to a new generation of consumers.

Sunny Jain, Head of Beauty and Personal Care Products at Unilever, said: “We know that removing the ‘normal’ from our products and packaging will not solve the problem on its own, but it is an important step forward. . “

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This notice was published: 2021-03-09 13:00:17